What does this tool do?
OwlyWriter AI is Hootsuite's built-in AI copywriter for social media. It generates captions, hashtags, and post ideas tuned to each network, and can repurpose top-performing posts — all inside the scheduling workflow social managers already use.
Key features
- Hand-picked tools
- Categorized directory
- Direct links
- Regularly updated
OwlyWriter AI is Hootsuite’s built-in AI copywriter for social media. It generates captions, hashtags, and post ideas tuned to each network, and can repurpose top-performing posts — all inside the scheduling workflow social managers already use.
Key Features
- Captions tailored per social network
- Hashtag and hook generators
- Repurpose best posts automatically
- Inspiration feed for content ideas
- Works inside Hootsuite Composer
Pricing
Paid. Hootsuite plans start from $99/month including OwlyWriter AI. A 30-day free trial is available; there is no free plan.
Pros and Cons
Pros:
- Seamless with scheduling workflow
- Network-specific caption tuning
- Trusted enterprise social platform
Cons:
- Requires full Hootsuite subscription
- Overkill if you only need captions
How to Use Hootsuite OwlyWriter
- Click the button below to open the official website.
- Create a free account or start the free trial.
- Follow the short onboarding to set up your workspace.
- Describe your task or upload your input files.
- Review the AI output and adjust the settings until it looks right.
- Download, copy, or share your result.
How to Use Hootsuite OwlyWriter
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